Spicy? 🥵

We all know the McSpicy^® is treasured for the experience that comes after it. It’s part of the process and Singapore has embraced this wholeheartedly since 1999.
As a first step of our campaign, let’s showcase all the extreme measures; remedies; side effects etc that come with appreciating this spicy icon.

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Creative Agency:
Leo Singapore

Client:
McDonald’s Singapore

Senior Creative Director:
Thomas Yang

Associate Creative Director:
Dan Chia 
Wei Lun Chong

Art Director:
Sandy Ang