K.O. YOUR MORNING BLUES
Fight off the morning grumps, yawns and hunger with a protein punch from the all-new Mighty McMuffin®.
Creative Agency:
Leo Singapore
Client:
McDonald’s Singapore
Group Creative Director:
Wei Cong Chong
Art Director:
Sandy Ang
Copywriter:
Emilia Tan
Pixel Artist:
@that.pixel.artistt
KVs
Inspired by the playful, high-energy world of classic arcade fighting games,this key visual transforms the mighty, protein-packed McMuffin into
the ultimate weapon against the morning blues.
TVC
Activation
We brought a low-barrier arcade game to high-traffic areas, giving fans a fun and satisfying way to K.O. their morning blues. From venting A.M. frustrations to fighting off grogginess, every whack became a playful power-up to kickstart the day.
Social
Inspired by iconic fighting game character cards,we introduced our three burgers through distinct “burger personas”
that playfully highlight each burger’s unique strengths and USPs.
