"All my friends and family are now just points to me."
Ah, loyalty points. What do they really do? For most Singaporeans, not much.
Not even if you're the tastiest rewards app. McDonald's MyM Rewards had half the nation signed up, but only 30% stayed active. So how do we win these lapsed users back?
Then we spotted a cheeky hack:
"Always be the one placing the group order and keep all the points."
Simple. Cunning. Genius.
Creative Agency:
Leo Singapore
Client:
McDonald’s Singapore
Executive Creative Director:
Sharim Gubbels
Group Creative Director:
Wei Cong Chong
Art Director:
Sandy Ang
Copywriter:
Emilia Tan
Production House:
Little Red Ants
Director:
Yan Zhao