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A TASTE OF 5G

NEXGEN 2022




Art Director:
Sandy Ang

Junior Art Director:
Veronica Yudhistantra

THE PROBLEM

Singaporeans do not see the need to switch to 5G as they are relatively comfortable with the speed that 4G provides and are unaware of the potential of 5G.



Singaporeans are always the first to queue for the latest phones…
Which means that majority of us are holding onto a 5G phone in our hands.
Yet, why do most Singaporeans not make the switch to 5G?

Well, it all boils down to…



...the SIM card we’re using.




INSIGHT

The 5G technology has been around for 2-3 years, yet Singaporeans
are still  using 4G SIM cards even though they own 5G phones.

How can we get Singaporeans to make the switch to 5G SIM cards?
By giving them a taste of what 5G has to offer through what every
Singaporean loves most…

HAWKER FOOD!












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