Sabai Sabai with the New Tom Yum Burger
Slow down and relax.
Creative Agency:
Leo Singapore
Client:
McDonald’s Singapore
Group Creative Director:
Wei Cong Chong
Art Director:
Sandy Ang
Copywriter:
Emilia Tan
Video Production house:
Boldz Studio (MY)
Film Director:
Boon Wai
Food Romance Director:
Shen
Food Stylist:
Ling
Photography production house:
Alinea Collective
Photographer:
Brayden Lim
Food Stylist:
Almanda Teo
Singaporeans are always in an epic rush.
Stress levels are at an all time high.
We struggle to slow down or chill.
But there’s a saying in Thai
That embraces the slow called Sabai Sabai.
What if we surprise Singaporeans with Thailand’s relaxed Sabai Sabai* culture, pairing it with our New Tom Yum Burger?
That’s exactly how we want people to enjoy our new Tom Yum Burger…
By creating simple, everyday moments to slow down, savour, and just “sabai sabai”.
KV
Stress levels are at an all time high.
We struggle to slow down or chill.
But there’s a saying in Thai
That embraces the slow called Sabai Sabai.
What if we surprise Singaporeans with Thailand’s relaxed Sabai Sabai* culture, pairing it with our New Tom Yum Burger?
That’s exactly how we want people to enjoy our new Tom Yum Burger…
By creating simple, everyday moments to slow down, savour, and just “sabai sabai”.
