Sentosa First Dippers
Reintroducing the beaches with the first dips on beachgoers' favourite beach activities.
Creative Agency:
GOVT Singapore
Client:
Sentosa
Group Creative Director:
Kevin Poh
Associate Creative Director:
Zi Wei Tan
Art Director:
Sandy Ang, Tan Yuan Ling
Copywriter:
Valentina Ho
Production House:
B-Site
GOVT Singapore
Client:
Sentosa
Group Creative Director:
Kevin Poh
Associate Creative Director:
Zi Wei Tan
Art Director:
Sandy Ang, Tan Yuan Ling
Copywriter:
Valentina Ho
Production House:
B-Site
Background
In June 2024, an oil spill forced Sentosa to close its beaches for months, affecting both beachgoers and beach businesses. When the beaches were finally cleaned up, the public was sceptical about coming back. We needed to show that the beaches were safe and ready for their (re)discovery.Idea
What if we celebrated a brand new start for our beaches by celebrating the FIRST beachgoers to return? We camped out early on reopening day to capture all the visitors claiming different 'firsts' on the beaches all over again.Instagram Post
Case Study
