https://sandyangwx.com sandyangwx Thu, 20 Nov 2025 02:00:00 +0000 https://sandyangwx.com en https://sandyangwx.com/Intro-2 Sun, 25 Feb 2024 07:42:39 +0000 sandyangwx https://sandyangwx.com/Intro-2 SANDY ANG ART DIRECTORoccasional illustrator ︎ https://sandyangwx.com/McGriddles-Gets-On-The-Hype-List Thu, 20 Nov 2025 02:00:00 +0000 sandyangwx https://sandyangwx.com/McGriddles-Gets-On-The-Hype-List McGriddles Gets On The Hype List With zero dollars on collab deals and a whole lot of rebellious attitude. Creative Agency: Leo Singapore Client: McDonald’s Singapore Group Creative Director: Wei Cong Chong Art Director: Sandy Ang Senior Copywriter:Kriffith Fernando Copywriter: Emilia Tan&nbsp; Silkscreen production: Konstrukt Labs Background Sweet. Savoury. Straight-up rebellious. McGriddles® had been steadily garnering the hype status amongst fans and hype enthusiasts. With 4 seasons of streetwear merch drops in the bag, each more fire than the one before, we’ve already developed a local cult classic. Now, how can we bring McGriddles® to a hype status on par with global streetwear legends without spending millions?IdeaWe went against the grain, tapping into chaotic customisation — a fast-rising DIY trend with no rules. We invited fans and streetwear enthusiasts to bring their most prized possessions. Hoodies, sneakers, bags, tees and customised them LIVE with exclusive McGriddles® prints on silkscreen machines. Piece by piece, McGriddles® hype went from local cult icon to standing beside global labels. All without dropping a cent on brand deals. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ba3ee9699276b3cf66790196a707623abb6966e6ac983b9a23b14b6572d7abb/Match-Cut-2.gif" data-mid="240871000" border="0" src="https://freight.cargo.site/w/1000/i/7ba3ee9699276b3cf66790196a707623abb6966e6ac983b9a23b14b6572d7abb/Match-Cut-2.gif" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/785fb0b25d6783bcae58b1e3492f2805d03d40e2807d3881103eee80072d5117/McG-Board_7063-x-5008px.jpg" data-mid="240871017" border="0" src="https://freight.cargo.site/w/1000/i/785fb0b25d6783bcae58b1e3492f2805d03d40e2807d3881103eee80072d5117/McG-Board_7063-x-5008px.jpg" /> &nbsp; https://sandyangwx.com/MyM-Mastermind Wed, 19 Nov 2025 03:53:16 +0000 sandyangwx https://sandyangwx.com/MyM-Mastermind "All my friends and family are now just points to me." Ah, loyalty points. What do they really do? For most Singaporeans, not much. Not even if you're the tastiest rewards app. McDonald's MyM Rewards had half the nation signed up, but only 30% stayed active. So how do we win these lapsed users back? Then we spotted a cheeky hack: "Always be the one placing the group order and keep all the points." Simple. Cunning. Genius. Creative Agency: Leo Singapore Client: McDonald’s Singapore Executive Creative Director: Sharim Gubbels Group Creative Director: Wei Cong Chong Art Director: Sandy Ang Copywriter: Emilia Tan Production House: Little Red Ants Director: Yan Zhao TVC &nbsp; &nbsp; https://sandyangwx.com/G-O-A-T-s Sun, 25 Feb 2024 09:32:55 +0000 sandyangwx https://sandyangwx.com/G-O-A-T-s Even the G.O.A.T.s don’t feel great all the timeTo spotlight the absurd misconception that a “healthy” mental state is to always feel positive, happy, and never disappointed, we tapped into G.O.A.T.s to share their not-so-great moments that make them human. Because even the greatest of all time don’t feel great all the time. And that’s OK. Creative Agency: GOVT Singapore Client: Julies Biscuits Chief Creative Officer:Aaron Koh Group Creative Director: Kevin Poh Senior Copywriter: Gerald Jian Art Director: Sandy Ang Copywriter: Valentina Ho Production House: Wonderwerks Director: Kenny Ong TVC ps. if you ever need a goat wrangler, call me&nbsp;︎ &nbsp; https://sandyangwx.com/Sensoryscape Mon, 01 Apr 2024 05:32:10 +0000 sandyangwx https://sandyangwx.com/Sensoryscape Let your senses wander.Unveil Sensoryscape, Sentosa’s latest ridge-to-reef landmark designed to stir the five&nbsp; senses, and beyond. Creative Agency: GOVT Singapore Client:Sentosa Group Creative Director:Kevin Poh Creative Group Head:Andy LimSenior Copywriter:Gerald Jian Art Director: Sandy Ang Photographer / Production House:Fernando Guerra /&nbsp;Wonderwerks Director / Production House:Ryan McGuire / The Smalls / Cutters TVC KVs <img width="1685" height="2382" width_o="1685" height_o="2382" data-src="https://freight.cargo.site/t/original/i/a6ccdec5e54627103411eb997cb1274d531a21150d84a6f54efe1f79d45f8619/Vertical---Main-KV2x.png" data-mid="207995828" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/a6ccdec5e54627103411eb997cb1274d531a21150d84a6f54efe1f79d45f8619/Vertical---Main-KV2x.png" /><img width="1685" height="2382" width_o="1685" height_o="2382" data-src="https://freight.cargo.site/t/original/i/13111145ac1d2c1f6e316629f068680d7590905297c3583fb6893f6532a6de93/Vertical---Sound-KV2x.png" data-mid="207995830" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/13111145ac1d2c1f6e316629f068680d7590905297c3583fb6893f6532a6de93/Vertical---Sound-KV2x.png" /> <img width="1684" height="2382" width_o="1684" height_o="2382" data-src="https://freight.cargo.site/t/original/i/af049e22a2379685bdd4b0b3aaa6b8b905c0fd61d5d73b8c8b93a839dbc69367/Vertical---Sight-KV2x.png" data-mid="207995829" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/af049e22a2379685bdd4b0b3aaa6b8b905c0fd61d5d73b8c8b93a839dbc69367/Vertical---Sight-KV2x.png" /> <img width="1685" height="2382" width_o="1685" height_o="2382" data-src="https://freight.cargo.site/t/original/i/946fc0415b90e903f8521bd3623ab02e7a0733176d2db5ec3c260758057526d2/Vertical---Imagination-KV2x.png" data-mid="207995827" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/946fc0415b90e903f8521bd3623ab02e7a0733176d2db5ec3c260758057526d2/Vertical---Imagination-KV2x.png" /> https://sandyangwx.com/Where-Discovery-Never-Ends Fri, 05 May 2023 09:50:36 +0000 sandyangwx https://sandyangwx.com/Where-Discovery-Never-Ends Where Discovery Never EndsIf you think Sentosa is all about fun, fun, and fun. You’re half right. It is also a place to find new loves, rekindle old ones, and where discoveries are constantly made. Creative Agency: GOVT Singapore Client: Sentosa Group Creative Director: Kevin Poh Senior Art Director: Andy Lim Art Director: Sandy Ang Copywriter: Gerald Jian Photographer: Joel Lim, Calibre Pictures &amp; Ideas Production House: Momentum Director: Winfred Kwan TVC OOH Prints <img width="1192" height="1684" width_o="1192" height_o="1684" data-src="https://freight.cargo.site/t/original/i/9f61e9668313510c285f0690dc6e1e4fa6873d1fd0feed038826e818164d5528/Discover-Portrait2x.png" data-mid="177759989" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/9f61e9668313510c285f0690dc6e1e4fa6873d1fd0feed038826e818164d5528/Discover-Portrait2x.png" />&nbsp; <img width="1192" height="1684" width_o="1192" height_o="1684" data-src="https://freight.cargo.site/t/original/i/68642fa1af25ff37e0fd02c734c9ef5ce0f44cb430fdc637bb3cd373af24ff9b/Indulge-Portrait2x.png" data-mid="177760027" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/68642fa1af25ff37e0fd02c734c9ef5ce0f44cb430fdc637bb3cd373af24ff9b/Indulge-Portrait2x.png" /> <img width="1192" height="1684" width_o="1192" height_o="1684" data-src="https://freight.cargo.site/t/original/i/1e01691f5f6222c30237a33ff01a507d3acf3e0b1bbf0f1be39df088ec59026d/Thrilling-Portrait2x.png" data-mid="177760048" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/1e01691f5f6222c30237a33ff01a507d3acf3e0b1bbf0f1be39df088ec59026d/Thrilling-Portrait2x.png" /><img width="1192" height="1685" width_o="1192" height_o="1685" data-src="https://freight.cargo.site/t/original/i/7319f689e62b84ad5ea8ff92f08da0ece69c320297434272986d7bf0f29cd8a4/MICE-Portrait2x.png" data-mid="177760033" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/7319f689e62b84ad5ea8ff92f08da0ece69c320297434272986d7bf0f29cd8a4/MICE-Portrait2x.png" /> https://sandyangwx.com/Food-Fest-2022 Fri, 05 May 2023 10:34:56 +0000 sandyangwx https://sandyangwx.com/Food-Fest-2022 Your Gateway to Gastronomical ExperiencesSENTOSA FOODFEST 2022From delicious grilled delights and tasty food truck bites to curated set menus, cooking workshops, and craft beer brews, we’ve got three months worth of eats and treats that’ll keep you coming back to discover more. Creative Agency: GOVT Singapore Client: Sentosa Group Creative Director: Kevin Poh Art Director: Sandy AngJunior Art Director: Veronica Yudhistantra Copywriter: Valentina Ho Production House – KV:The Metta Workshop Video Production: Cut Scene KV<img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/2abb92da1a35cbcacdff652944abcc59445169f2d69ef8cbfcfb889163552503/PostKVReveal-Post2-ezgif.com-video-to-gif-converter.gif" data-mid="205406381" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/2abb92da1a35cbcacdff652944abcc59445169f2d69ef8cbfcfb889163552503/PostKVReveal-Post2-ezgif.com-video-to-gif-converter.gif" /> <img width="8077" height="9229" width_o="8077" height_o="9229" data-src="https://freight.cargo.site/t/original/i/70659e58960cbc714c9b2d815a9cdf59c7d1a759979434f64b60953c80e3330f/Food-Fest-Main-RGB.jpg" data-mid="205406248" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/70659e58960cbc714c9b2d815a9cdf59c7d1a759979434f64b60953c80e3330f/Food-Fest-Main-RGB.jpg" /> Social Video Instagram Stickers <img width="330" height="586" width_o="330" height_o="586" data-src="https://freight.cargo.site/t/original/i/e7878c9f7865bc5291868c2f5b85da9fe32c3bff8fefff8fd409715529d9ad5c/Frame-1-1.gif" data-mid="205406501" border="0" data-scale="100" src="https://freight.cargo.site/w/330/i/e7878c9f7865bc5291868c2f5b85da9fe32c3bff8fefff8fd409715529d9ad5c/Frame-1-1.gif" /> https://sandyangwx.com/Sentosa-First-Dippers Sun, 19 Jan 2025 06:06:12 +0000 sandyangwx https://sandyangwx.com/Sentosa-First-Dippers Sentosa First Dippers Reintroducing the beaches with the first dips on beachgoers' favourite beach activities. Creative Agency: GOVT Singapore Client:Sentosa Group Creative Director:Kevin Poh Associate Creative Director:Zi Wei Tan Art Director: Sandy Ang, Tan Yuan Ling Copywriter: Valentina Ho Production House: B-Site BackgroundIn June 2024, an oil spill forced Sentosa to close its beaches for months, affecting both beachgoers and beach businesses. When the beaches were finally cleaned up, the public was sceptical about coming back. We needed to show that the beaches were safe and ready for their&nbsp;(re)discovery. Idea What if we celebrated a brand new start for our beaches by celebrating the FIRST beachgoers to return? We camped out early on reopening day to capture all the visitors claiming different 'firsts' on the beaches all over again. Instagram Post Case Study <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/bab41bf25076f8a98ff84260dbdd26d7ff4e17ff8603a6c6ab07429638bc2638/Sentosa_First-Dippers_Gong-2024.jpg" data-mid="225056308" border="0" src="https://freight.cargo.site/w/1000/i/bab41bf25076f8a98ff84260dbdd26d7ff4e17ff8603a6c6ab07429638bc2638/Sentosa_First-Dippers_Gong-2024.jpg" /> https://sandyangwx.com/YOUNG-SPIKE Sun, 25 Feb 2024 11:58:08 +0000 sandyangwx https://sandyangwx.com/YOUNG-SPIKE Netflix Time-outIt’s About Damn TimeHijacking an unexpected platform that nobody typically associates environmental conservation with to create a digital campaign that helps save the planet. Art Director: Sandy AngJunior Art Director:Veronica Yudhistantra ProblemSingaporean youths are aware of the consequences and effects of climate change yet they are not taking any action against it. InsightMindless streaming produces a significant amount of carbon emission. Finishing a whole season of Stranger Things (about 13 hours) creates 1.3 kilograms of carbon dioxide emission which is equivalent to a car traveling for 5.2 kilometers. &nbsp; <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/2f41a3610cec30a0154b4864f8022b878af6596b6a724b8df6c2a774c8ca775a/YOUNG-SPIKES.jpg" data-mid="205414350" border="0" src="https://freight.cargo.site/w/960/i/2f41a3610cec30a0154b4864f8022b878af6596b6a724b8df6c2a774c8ca775a/YOUNG-SPIKES.jpg" />What if we could hijack the most used streaming platform in Singapore to get Singaporeans to start taking action against climate change? SolutionIn order to get the most eyeballs for this campaign, we tapped into the most used streaming platform in Singapore, Netflix. Leveraging on an existing Netflix feature - “Are you still watching?”, we turn mindless watching into a campaign that will help reduce the amount of streaming time that will lower the carbon footprint in Singapore. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/92f3f4e627730dd8b1a7779b1df00d98d40d673c04f4b8f6bdbd61696b8a3e28/YOUNG-SPIKES-1.jpg" data-mid="205414349" border="0" src="https://freight.cargo.site/w/960/i/92f3f4e627730dd8b1a7779b1df00d98d40d673c04f4b8f6bdbd61696b8a3e28/YOUNG-SPIKES-1.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b459f53e548e72321a26a2916be0dd68b1cf6610dc67f5341e1f4c68207cbb6c/YADOTY---Spikes-edited.jpg" data-mid="205414348" border="0" src="https://freight.cargo.site/w/1000/i/b459f53e548e72321a26a2916be0dd68b1cf6610dc67f5341e1f4c68207cbb6c/YADOTY---Spikes-edited.jpg" /> &nbsp; https://sandyangwx.com/NEXGEN Fri, 05 May 2023 10:31:23 +0000 sandyangwx https://sandyangwx.com/NEXGEN A TASTE OF 5G NEXGEN 2022 Art Director: Sandy AngJunior Art Director:Veronica Yudhistantra THE PROBLEM Singaporeans do not see the need to switch to 5G as they are relatively comfortable with the speed that 4G provides and are unaware of the potential of 5G. Singaporeans are always the first to queue for the latest phones…Which means that majority of us are holding onto a 5G phone in our hands. Yet, why do most Singaporeans not make the switch to 5G? Well, it all boils down to… <img width="1920" height="1349" width_o="1920" height_o="1349" data-src="https://freight.cargo.site/t/original/i/c6c3b6acb43b6230b1d7b1e65ed32858e520882b4e3bc6f41719b2afa36cb1c7/sim-card-clipart-design-illustration-free-png-1.png" data-mid="182284701" border="0" data-scale="8" src="https://freight.cargo.site/w/1000/i/c6c3b6acb43b6230b1d7b1e65ed32858e520882b4e3bc6f41719b2afa36cb1c7/sim-card-clipart-design-illustration-free-png-1.png" />...the SIM card we’re using.INSIGHT The 5G technology has been around for 2-3 years, yet Singaporeans are still&nbsp; using 4G SIM cards even though they own 5G phones. How can we get Singaporeans to make the switch to 5G SIM cards?By giving them a taste of what 5G has to offer through what every Singaporean loves most…HAWKER FOOD! <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/22dd7590da8ec35381c0663665a9c046463c8ce4c8e44ca584941affc61e1f91/PSD_NEXGEN_Submissions-1.jpg" data-mid="182285571" border="0" src="https://freight.cargo.site/w/960/i/22dd7590da8ec35381c0663665a9c046463c8ce4c8e44ca584941affc61e1f91/PSD_NEXGEN_Submissions-1.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/d826c4263cceff4ab2055b50bb046f209db35da8632792f9f76e5e7b0b747bb6/PSD_NEXGEN_Submissions-2.jpg" data-mid="182285578" border="0" src="https://freight.cargo.site/w/960/i/d826c4263cceff4ab2055b50bb046f209db35da8632792f9f76e5e7b0b747bb6/PSD_NEXGEN_Submissions-2.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/d221ac67088731cc361793d75a3f2a59b2b3187d3fadaee6fa83b67c5fae4479/PSD_NEXGEN_Submissions-3.jpg" data-mid="182285579" border="0" src="https://freight.cargo.site/w/960/i/d221ac67088731cc361793d75a3f2a59b2b3187d3fadaee6fa83b67c5fae4479/PSD_NEXGEN_Submissions-3.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/0c45a65fd980ef61046c6ff17df968c586e1fc1b026b15eec355a1ce3e11ff54/PSD_NEXGEN_Submissions-4.jpg" data-mid="182285580" border="0" src="https://freight.cargo.site/w/960/i/0c45a65fd980ef61046c6ff17df968c586e1fc1b026b15eec355a1ce3e11ff54/PSD_NEXGEN_Submissions-4.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/857de805af50b7d2574ab1aea1c75d1413012e851e0032e4623c6116a3fa3760/PSD_NEXGEN_Submissions-5.jpg" data-mid="182285583" border="0" src="https://freight.cargo.site/w/960/i/857de805af50b7d2574ab1aea1c75d1413012e851e0032e4623c6116a3fa3760/PSD_NEXGEN_Submissions-5.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/f89ea8dd70f874cd7682d83796ca28380879be84fd8dcc97377f068665ed0a81/PSD_NEXGEN_Submissions.jpg" data-mid="182285618" border="0" src="https://freight.cargo.site/w/960/i/f89ea8dd70f874cd7682d83796ca28380879be84fd8dcc97377f068665ed0a81/PSD_NEXGEN_Submissions.jpg" />