sandyangwx

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<channel>
	<title>sandyangwx</title>
	<link>https://sandyangwx.com</link>
	<description>sandyangwx</description>
	<pubDate>Thu, 28 May 2026 12:47:12 +0000</pubDate>
	<generator>https://sandyangwx.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Intro 2</title>
				
		<link>https://sandyangwx.com/Intro-2</link>

		<pubDate>Sun, 25 Feb 2024 07:42:39 +0000</pubDate>

		<dc:creator>sandyangwx</dc:creator>

		<guid isPermaLink="true">https://sandyangwx.com/Intro-2</guid>

		<description>
	

	SANDY
ANG


	ART DIRECTORoccasional illustrator ︎
</description>
		
	</item>
		
		
	<item>
		<title>McSpicy Teaser</title>
				
		<link>https://sandyangwx.com/McSpicy-Teaser</link>

		<pubDate>Wed, 13 May 2026 13:41:57 +0000</pubDate>

		<dc:creator>sandyangwx</dc:creator>

		<guid isPermaLink="true">https://sandyangwx.com/McSpicy-Teaser</guid>

		<description>
	Spicy? 🥵


We all know the McSpicy® is treasured for the experience that comes after it. It’s part of the process and Singapore has embraced this wholeheartedly since 1999.

As a first step of our campaign, let’s showcase all the extreme measures; remedies; side effects etc that come with appreciating this spicy icon.

Creative Agency:
Leo Singapore
Client:
McDonald’s Singapore
Senior Creative Director:
Thomas YangAssociate Creative Director:
Dan Chia&#38;nbsp;
Wei Lun Chong

Art Director:Sandy Ang

	OOH Cryptic Teaser

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7d0aa8c2b8ba2f7f595d383d6e55cc2ea63f911db51df87c3103dc3e44885f44/Adshel-1.jpg" data-mid="248458221" border="0"  src="https://freight.cargo.site/w/1000/i/7d0aa8c2b8ba2f7f595d383d6e55cc2ea63f911db51df87c3103dc3e44885f44/Adshel-1.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/211f2b08472eb941cfdc571e0c817416b28a8fb57ce429ddd460a6f7c1ce7566/Adshel-2.jpg" data-mid="248458222" border="0"  src="https://freight.cargo.site/w/1000/i/211f2b08472eb941cfdc571e0c817416b28a8fb57ce429ddd460a6f7c1ce7566/Adshel-2.jpg" /&#62;
&#38;nbsp;


</description>
		
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	<item>
		<title>McGriddles Gets On The Hype List</title>
				
		<link>https://sandyangwx.com/McGriddles-Gets-On-The-Hype-List</link>

		<pubDate>Thu, 20 Nov 2025 02:00:00 +0000</pubDate>

		<dc:creator>sandyangwx</dc:creator>

		<guid isPermaLink="true">https://sandyangwx.com/McGriddles-Gets-On-The-Hype-List</guid>

		<description>
	McGriddles Gets On The Hype List


With zero dollars on collab deals and a whole lot of rebellious attitude.


Creative Agency:
Leo Singapore
Client:
McDonald’s Singapore
Group Creative Director:
Wei Cong Chong

Art Director: Sandy Ang
Senior Copywriter:Kriffith Fernando

Copywriter:
Emilia Tan&#38;nbsp;
Silkscreen production:
Konstrukt Labs

	Background
Sweet. Savoury. Straight-up rebellious.
McGriddles® had been steadily garnering the hype status amongst fans and
hype enthusiasts.

With 4 seasons of streetwear merch
drops in the bag, each more fire than
the one before, we’ve already developed
a local cult classic.

Now, how can we bring McGriddles® to a hype status on par with global streetwear legends without spending millions?IdeaWe went against the grain, tapping into chaotic customisation — a fast-rising
DIY trend with no rules.

We invited fans and streetwear enthusiasts to bring their most prized possessions. Hoodies, sneakers, bags, tees and customised them LIVE with exclusive McGriddles® prints on silkscreen machines.

Piece by piece, McGriddles® hype went
from local cult icon to standing beside
global labels. All without dropping a cent
on brand deals.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ba3ee9699276b3cf66790196a707623abb6966e6ac983b9a23b14b6572d7abb/Match-Cut-2.gif" data-mid="240871000" border="0"  src="https://freight.cargo.site/w/1000/i/7ba3ee9699276b3cf66790196a707623abb6966e6ac983b9a23b14b6572d7abb/Match-Cut-2.gif" /&#62;
    

&#60;img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/785fb0b25d6783bcae58b1e3492f2805d03d40e2807d3881103eee80072d5117/McG-Board_7063-x-5008px.jpg" data-mid="240871017" border="0"  src="https://freight.cargo.site/w/1000/i/785fb0b25d6783bcae58b1e3492f2805d03d40e2807d3881103eee80072d5117/McG-Board_7063-x-5008px.jpg" /&#62;
&#38;nbsp;


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	<item>
		<title>MyM Mastermind</title>
				
		<link>https://sandyangwx.com/MyM-Mastermind</link>

		<pubDate>Wed, 19 Nov 2025 03:53:16 +0000</pubDate>

		<dc:creator>sandyangwx</dc:creator>

		<guid isPermaLink="true">https://sandyangwx.com/MyM-Mastermind</guid>

		<description>
	"All my friends and family are now just points to me."


Creative Agency:
Leo Singapore
Client:
McDonald’s Singapore
Executive Creative Director:
Sharim Gubbels
Group Creative Director:
Wei Cong Chong

Art Director: Sandy Ang

Copywriter:
Emilia Tan

Production House:
Little Red Ants

Director:
Yan Zhao
	BackgroundAh, loyalty points. What do they really do? For most Singaporeans, not much.Not even if you're the tastiest rewards app. McDonald's MyM Rewards had half the nation signed up, but only 30% stayed active. So how do we win these lapsed users back?Then we spotted a cheeky hack:"Always be the one placing the group order and keep all the points."
Simple. Cunning. Genius.


Idea
Introducing McDonald's MyM Mastermind.


We seeded the hack into fans, prompting them to see friends and family as treasure troves of preeeecious points. Then we tipped them into action with one update:


Group orders now earn bonus Mastermind Points. Sparking a wave of "McDonald's? I'll order!" from lunch manipulators, snack strategists and dinner conspirators.


And to train our Masterminds?
We dropped Masterclasses from other Masterminds through social.
Totally changing the loyalty system by gamifying it.


TVC
    
    
&#38;nbsp;&#60;img width="3508" height="2481" width_o="3508" height_o="2481" data-src="https://freight.cargo.site/t/original/i/f35184713c27b9ef0c3155aec6d2a59a52c55d2cfdab0a18be47761de62825f6/MyM-Award-Board.jpg" data-mid="247954340" border="0"  src="https://freight.cargo.site/w/1000/i/f35184713c27b9ef0c3155aec6d2a59a52c55d2cfdab0a18be47761de62825f6/MyM-Award-Board.jpg" /&#62;


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	<item>
		<title>Mighty McMuffins</title>
				
		<link>https://sandyangwx.com/Mighty-McMuffins</link>

		<pubDate>Thu, 28 May 2026 12:47:12 +0000</pubDate>

		<dc:creator>sandyangwx</dc:creator>

		<guid isPermaLink="true">https://sandyangwx.com/Mighty-McMuffins</guid>

		<description>
	K.O. YOUR MORNING BLUES


Fight off the morning grumps, yawns and hunger with a protein punch from the all-new Mighty McMuffin®.

Creative Agency:
Leo Singapore
Client:
McDonald’s Singapore
Group Creative Director:Wei Cong Chong

Art Director:Sandy Ang 
Copywriter:
Emilia Tan
Pixel Artist:&#38;nbsp;@that.pixel.artistt

	KVsInspired by the playful, high-energy world of classic arcade fighting games, this key visual transforms the mighty, protein-packed McMuffin into the ultimate weapon against the morning blues. 


&#38;nbsp;&#60;img width="3259" height="4937" width_o="3259" height_o="4937" data-src="https://freight.cargo.site/t/original/i/be85790cbc7f7bcd5a13954353941c63eab3c0864651801a840bbe823cee3e71/McMuffin-KV.png" data-mid="248843816" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/be85790cbc7f7bcd5a13954353941c63eab3c0864651801a840bbe823cee3e71/McMuffin-KV.png" /&#62;

TVC

    
ActivationWe brought a low-barrier arcade game to high-traffic areas, giving fans a fun and satisfying way to K.O. their morning blues. From venting A.M. frustrations to fighting off grogginess, every whack became a playful power-up to kickstart the day.
&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/92743e66f31830612739fc162b750f86fadb6a37cfd1ee7b122b4f5a3b1e059d/ezgif.com-effects.gif" data-mid="248844257" border="0"  src="https://freight.cargo.site/w/800/i/92743e66f31830612739fc162b750f86fadb6a37cfd1ee7b122b4f5a3b1e059d/ezgif.com-effects.gif" /&#62;


SocialInspired by iconic fighting game character cards,
we introduced our three burgers through distinct “burger personas”
that playfully highlight each burger’s unique strengths and USPs.
&#60;img width="1081" height="1351" width_o="1081" height_o="1351" data-src="https://freight.cargo.site/t/original/i/271805b33f88518bf8bacf889da52dcc0471e036ac34ac76e489260f14c1b2ac/1.png" data-mid="248844501" border="0" data-scale="31" src="https://freight.cargo.site/w/1000/i/271805b33f88518bf8bacf889da52dcc0471e036ac34ac76e489260f14c1b2ac/1.png" /&#62;&#38;nbsp; &#38;nbsp; &#60;img width="1081" height="1351" width_o="1081" height_o="1351" data-src="https://freight.cargo.site/t/original/i/acac178b13deb0b9ee4065bdf10de952f4fbda4354546431d38f262820745297/2.png" data-mid="248844502" border="0" data-scale="31" src="https://freight.cargo.site/w/1000/i/acac178b13deb0b9ee4065bdf10de952f4fbda4354546431d38f262820745297/2.png" /&#62;&#38;nbsp; &#38;nbsp; &#60;img width="1081" height="1351" width_o="1081" height_o="1351" data-src="https://freight.cargo.site/t/original/i/4396e27951a62df78bbc9f04049050e7d1b0d222d57f56570121ef2e6e37ba24/3.png" data-mid="248844503" border="0" data-scale="31" src="https://freight.cargo.site/w/1000/i/4396e27951a62df78bbc9f04049050e7d1b0d222d57f56570121ef2e6e37ba24/3.png" /&#62;


</description>
		
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	<item>
		<title>Sabai Sabai with the New Tom Yum Burger</title>
				
		<link>https://sandyangwx.com/Sabai-Sabai-with-the-New-Tom-Yum-Burger</link>

		<pubDate>Thu, 20 Nov 2025 04:37:07 +0000</pubDate>

		<dc:creator>sandyangwx</dc:creator>

		<guid isPermaLink="true">https://sandyangwx.com/Sabai-Sabai-with-the-New-Tom-Yum-Burger</guid>

		<description>
	Sabai Sabai with the New Tom Yum Burger


Slow down and relax.

Creative Agency:
Leo Singapore
Client:
McDonald’s Singapore
Group Creative Director:
Wei Cong Chong

Art Director: Sandy Ang

Copywriter:
Emilia Tan&#38;nbsp;

Video Production house:
Boldz Studio (MY)
Film Director:
Boon Wai
Food Romance Director:
Shen
Food Stylist:Ling

Photography production house:
Alinea Collective
Photographer:&#38;nbsp;
Brayden Lim
Food Stylist:&#38;nbsp;
Almanda Teo&#38;nbsp;


	Singaporeans are always in an epic rush.
Stress levels are at an all time high.
We struggle to slow down or chill.
But there’s a saying in ThaiThat embraces the slow called Sabai Sabai.What if we surprise Singaporeans with Thailand’s relaxed Sabai Sabai* culture, pairing it with our New Tom Yum Burger?
That’s exactly how we want people to enjoy our new Tom Yum Burger…
By creating simple, everyday moments to slow down, savour, and just “sabai sabai”.

TVC

    
KV
&#38;nbsp;&#60;img width="3430" height="5103" width_o="3430" height_o="5103" data-src="https://freight.cargo.site/t/original/i/9e53e2d30a0fdf345205428168a8e6c8197a718cf3c12c500fa4503a8aed83c2/B419E-001421-00_McD-2025-Nov_Tom-Yum-Burger_6-Sheet_W1210xH1800_p.jpg" data-mid="240871060" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/9e53e2d30a0fdf345205428168a8e6c8197a718cf3c12c500fa4503a8aed83c2/B419E-001421-00_McD-2025-Nov_Tom-Yum-Burger_6-Sheet_W1210xH1800_p.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>G.O.A.T.s</title>
				
		<link>https://sandyangwx.com/G-O-A-T-s</link>

		<pubDate>Sun, 25 Feb 2024 09:32:55 +0000</pubDate>

		<dc:creator>sandyangwx</dc:creator>

		<guid isPermaLink="true">https://sandyangwx.com/G-O-A-T-s</guid>

		<description>
	Even the G.O.A.T.s don’t feel great all the timeTo spotlight the absurd misconception that a
“healthy” mental state is to always feel positive, happy,
and never disappointed, we tapped into G.O.A.T.s to share
their not-so-great moments that make them human.

Because even the greatest of all time
don’t feel great all the time.
And that’s OK.

Creative Agency:
GOVT Singapore
Client:
Julies Biscuits

Chief Creative Officer:Aaron Koh
Group Creative Director:
Kevin Poh
Senior Copywriter:
Gerald Jian

Art Director: Sandy Ang

Copywriter:
Valentina Ho

Production House:
Wonderwerks

Director:
Kenny Ong
	TVC
    
    
    ps. if you ever need a goat wrangler, call me&#38;nbsp;︎
&#38;nbsp;


</description>
		
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	<item>
		<title>Sensoryscape</title>
				
		<link>https://sandyangwx.com/Sensoryscape</link>

		<pubDate>Mon, 01 Apr 2024 05:32:10 +0000</pubDate>

		<dc:creator>sandyangwx</dc:creator>

		<guid isPermaLink="true">https://sandyangwx.com/Sensoryscape</guid>

		<description>
	Let your senses wander.Unveil Sensoryscape, Sentosa’s latest ridge-to-reef landmark designed to stir the five&#38;nbsp; senses, and beyond.

Creative Agency:
GOVT Singapore
Client:Sentosa
Group Creative Director:Kevin Poh
Creative Group Head:Andy LimSenior Copywriter:Gerald Jian

Art Director: Sandy Ang
Photographer / Production House:Fernando Guerra /&#38;nbsp;Wonderwerks
Director / Production House:Ryan McGuire / The Smalls / Cutters
	TVC
    
    
KVs
 &#60;img width="1685" height="2382" width_o="1685" height_o="2382" data-src="https://freight.cargo.site/t/original/i/a6ccdec5e54627103411eb997cb1274d531a21150d84a6f54efe1f79d45f8619/Vertical---Main-KV2x.png" data-mid="207995828" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/a6ccdec5e54627103411eb997cb1274d531a21150d84a6f54efe1f79d45f8619/Vertical---Main-KV2x.png" /&#62;&#60;img width="1685" height="2382" width_o="1685" height_o="2382" data-src="https://freight.cargo.site/t/original/i/13111145ac1d2c1f6e316629f068680d7590905297c3583fb6893f6532a6de93/Vertical---Sound-KV2x.png" data-mid="207995830" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/13111145ac1d2c1f6e316629f068680d7590905297c3583fb6893f6532a6de93/Vertical---Sound-KV2x.png" /&#62;
&#60;img width="1684" height="2382" width_o="1684" height_o="2382" data-src="https://freight.cargo.site/t/original/i/af049e22a2379685bdd4b0b3aaa6b8b905c0fd61d5d73b8c8b93a839dbc69367/Vertical---Sight-KV2x.png" data-mid="207995829" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/af049e22a2379685bdd4b0b3aaa6b8b905c0fd61d5d73b8c8b93a839dbc69367/Vertical---Sight-KV2x.png" /&#62;
&#60;img width="1685" height="2382" width_o="1685" height_o="2382" data-src="https://freight.cargo.site/t/original/i/946fc0415b90e903f8521bd3623ab02e7a0733176d2db5ec3c260758057526d2/Vertical---Imagination-KV2x.png" data-mid="207995827" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/946fc0415b90e903f8521bd3623ab02e7a0733176d2db5ec3c260758057526d2/Vertical---Imagination-KV2x.png" /&#62;
 

</description>
		
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	<item>
		<title>Where Discovery Never Ends</title>
				
		<link>https://sandyangwx.com/Where-Discovery-Never-Ends</link>

		<pubDate>Fri, 05 May 2023 09:50:36 +0000</pubDate>

		<dc:creator>sandyangwx</dc:creator>

		<guid isPermaLink="true">https://sandyangwx.com/Where-Discovery-Never-Ends</guid>

		<description>
	Where Discovery Never EndsIf you think Sentosa is all about fun, fun, and fun. You’re half right. It is also a place to find new loves, rekindle old ones, and where discoveries are constantly made.

Creative Agency:
GOVT Singapore
Client:
Sentosa
Group Creative Director:
Kevin Poh
Senior Art Director:
Andy Lim

Art Director: Sandy Ang

Copywriter:
Gerald Jian
Photographer:
Joel Lim, Calibre Pictures &#38;amp; Ideas

Production House:
Momentum

Director:
Winfred Kwan
	TVC
OOH Prints

&#60;img width="1192" height="1684" width_o="1192" height_o="1684" data-src="https://freight.cargo.site/t/original/i/9f61e9668313510c285f0690dc6e1e4fa6873d1fd0feed038826e818164d5528/Discover-Portrait2x.png" data-mid="177759989" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/9f61e9668313510c285f0690dc6e1e4fa6873d1fd0feed038826e818164d5528/Discover-Portrait2x.png" /&#62;&#38;nbsp; 
&#60;img width="1192" height="1684" width_o="1192" height_o="1684" data-src="https://freight.cargo.site/t/original/i/68642fa1af25ff37e0fd02c734c9ef5ce0f44cb430fdc637bb3cd373af24ff9b/Indulge-Portrait2x.png" data-mid="177760027" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/68642fa1af25ff37e0fd02c734c9ef5ce0f44cb430fdc637bb3cd373af24ff9b/Indulge-Portrait2x.png" /&#62;
&#60;img width="1192" height="1684" width_o="1192" height_o="1684" data-src="https://freight.cargo.site/t/original/i/1e01691f5f6222c30237a33ff01a507d3acf3e0b1bbf0f1be39df088ec59026d/Thrilling-Portrait2x.png" data-mid="177760048" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/1e01691f5f6222c30237a33ff01a507d3acf3e0b1bbf0f1be39df088ec59026d/Thrilling-Portrait2x.png" /&#62;&#60;img width="1192" height="1685" width_o="1192" height_o="1685" data-src="https://freight.cargo.site/t/original/i/7319f689e62b84ad5ea8ff92f08da0ece69c320297434272986d7bf0f29cd8a4/MICE-Portrait2x.png" data-mid="177760033" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/7319f689e62b84ad5ea8ff92f08da0ece69c320297434272986d7bf0f29cd8a4/MICE-Portrait2x.png" /&#62;
 

</description>
		
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	<item>
		<title>Sentosa First Dippers</title>
				
		<link>https://sandyangwx.com/Sentosa-First-Dippers</link>

		<pubDate>Sun, 19 Jan 2025 06:06:12 +0000</pubDate>

		<dc:creator>sandyangwx</dc:creator>

		<guid isPermaLink="true">https://sandyangwx.com/Sentosa-First-Dippers</guid>

		<description>
	Sentosa First Dippers
Reintroducing the beaches with the first  dips on beachgoers' favourite beach activities.


Creative Agency:
GOVT Singapore
Client:Sentosa
Group Creative Director:Kevin Poh
Associate Creative Director:Zi Wei Tan

Art Director: Sandy Ang, Tan Yuan Ling
Copywriter:
Valentina Ho
Production House:
B-Site
	

BackgroundIn June 2024, an oil spill forced Sentosa to close its beaches for months, affecting both beachgoers and beach businesses. When the beaches were finally cleaned up, the public was sceptical about coming back. We needed to show that the beaches were safe and ready for their&#38;nbsp;(re)discovery.

Idea

What if we celebrated a brand new start for our beaches by celebrating the FIRST beachgoers to return? We camped out early on reopening day to capture all the visitors claiming different 'firsts' on the beaches all over again.


Instagram Post
    
    
Case Study

&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/bab41bf25076f8a98ff84260dbdd26d7ff4e17ff8603a6c6ab07429638bc2638/Sentosa_First-Dippers_Gong-2024.jpg" data-mid="225056308" border="0"  src="https://freight.cargo.site/w/1000/i/bab41bf25076f8a98ff84260dbdd26d7ff4e17ff8603a6c6ab07429638bc2638/Sentosa_First-Dippers_Gong-2024.jpg" /&#62;


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